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How to get returning visitors to your site with zero ad spends

Author: Naren Madan
February 24, 2017

 

The clock reads 11:15 am at Josephine’s home. “This is the floral skirt I have been looking...

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Why browser push notifications will outperform other channels in 2017

Author: Naren Madan
February 22, 2017

 

Online retail purchase is a pastime most people indulge in at some point of time or the other,...

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Marketers: In 2017, Use This Passionate Call to Action - 'PROVE IT'

Author: Subra Krishnan
February 21, 2017

If you are a marketer at any level reading this, you are probably a little tired! Maybe the New...

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Firefox push notifications : A Beginner's Guide

Author: Nishant Gupta
February 01, 2017

Firefox (version 44+) for Windows, Mac and Linux now lets you choose if you want to receive push...

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Facebook : The untapped gold mine of digital marketing?

Author: Naren Madan
January 27, 2017

With a population of 1.8 billion and growing, Facebook has gradually evolved into a major...

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Nine tips to get your e-commerce marketing up and running in 2017

Author: Marketing
January 20, 2017

It’s the time of the year when we see the Internet flooded with trends and crystal ball...

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Growth Marketing Platform 101

January 16, 2017

Data management platforms (DMPs) are to digital advertising what engines are to cars. They run...

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5 Ways a Knowledge Base Can Improve your Ecommerce Business

Author: Robin
January 12, 2017

In the e-commerce domain, there are many factors that bear an impact on the success equation....

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11 things to do after you drive traffic to your e-commerce website

Author: Marketing
January 12, 2017

“Hey, Ashford are having a holiday sale . Do you want to go see if there’s a discount on that...

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3 Tips for Effective Facebook eCommerce Re-targeting

Author: Naren Madan
January 06, 2017

It wouldn't be hyperbole at all to suggest that social media in general, and facebook in...

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5 Checks To Beat Procrastination in Buying Digital Marketing Technology

January 04, 2017

Buying and implementing a digital marketing ecosystem is an overwhelming process, one that...

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2016 roundup : The 16 best E-commerce articles of the year

Author: Naren Madan
December 29, 2016

As the year draws to a close, we thought we'll roll up our sleeves and take a break from making...

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Digital Transformation 2016 for Insurance: Max Bupa is the trendsetter

Author: Akshatha Kamath
December 28, 2016

We're at the end of a phenomenal year! A year that's been a trendsetter for many reasons. One...

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Acquire and Engage Loyalty Members - Use Cases for Airlines Marketers

December 27, 2016

As an airlines company running a “Loyalty” program, it is important for you to “Acquire” new...

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What NOT to do while sending out Browser Push Notifications

Author: Naren Madan
December 23, 2016

If you're someone who frequents this site regularly, chances are you might have come across...

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Email vs Browser Push : Not really apples and oranges

Author: Naren Madan
December 19, 2016

If you're someone who sells stuff online, chances are you might have heard of, or even started...

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Ecommerce Marketing in 2017 - 5 Brilliant Ways to Increase Loyal Customers

Author: Akshatha Kamath
December 16, 2016

It’s that time of the year when we take stock of what went by and anticipate what’s to come in...

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