Part I of this 16 step guide discussed the 6 steps to scale up 'New customer acquisition' in the ever growing online space of the BFSI business. Brands are striving harder than ever to drive incremental revenue through their digital assets. The 6 elements that contribute to new customer acquisition were - Search, Display, Social media, 2nd party data providers, Email markeing campaigns and TV Analytics.
Part II of this guide will now talk about the subsequent aspect of scaling up digital - 'Engaging your existing customer base'.
Here are 10 critical steps to personalize the experience of your existing customers across channels, boost user retention and upsell/cross-sell relevant products.
Click below the download Part II of the guide.