Your customers have transformed. They no longer wait for an Insurance agent to come by and educate them about new policies that could help them, they look for it online. A research posted on Ad Week shows that 81% consumers research online before they make any purchase. Interestingly, Insurance companies in India have been fast adopters and brands like ICICI Prudential Life and Max Bupa Health Insurance focus on building engaging experiences for their online users.
If you are an Insurance Marketer, it is imperative that your online marketing strategies are as good as your offline insurance agents and can help you win new customers online. Here are 6 things you must do if you are trying to meet new customers online. If you are unable to view the slideshare embed below, click here.
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