<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PNXWBX" height="0" width="0" style="display:none;visibility:hidden">

6 Things Insurance Brands Must Do To Acquire New Customers Online

Posted on June 08, 2016
With: 0 Comments

Your customers have transformed. They no longer wait for an Insurance agent to come by and educate them about new policies that could help them, they look for it online. A research posted on Ad Week shows that 81% consumers research online before they make any purchase. Interestingly, Insurance companies in India have been fast adopters and brands like ICICI Prudential Life and Max Bupa Health Insurance focus on building engaging experiences for their online users.  

If you are an Insurance Marketer, it is imperative that your online marketing strategies are as good as your offline insurance agents and can help you win new customers online. Here are 6 things you must do if you are trying to meet new customers online. If you are unable to view the slideshare embed below, click here.

Post your comment below and tell me if this has helped you get new ideas. Also, here's a complete guide that helps BFSI businesses scale thier digital business. Get a FREE copy today!

DOWNLOAD THE COMPLETE GUIDE

 

Most Recent Articles

3 tips to optimize your App Marketing spends and grow conversions

Ecommerce companies have seen a slower quarter. According to Business Today, investors in India have turned cautious about placing big bets on ecommerce start-ups and the party is clearly over. The total VC money invested and the numbers of deals have dropped from a peak of 43 deals worth $831 million in March 2015 to just 24 transactions worth $112 million (Rs 730 crore) in less than a year according to Economic Times. In a similar state, brands from leading ecommerce markets like SEA and the Middle-East are looking at tighter marketing budgets and greater value for their mobile ad spends (the focus is on metrics like In-App user engagement and conversions).

Rich Media Push Notifications Guide: Get Access to a free ebook that will help  youunderstand how to use Rich Media Push Notifications at each stage of the  purchase cycle

To cope up with shrinking budgets and bigger marketing goals, you need to try and use your marketing channels effectively.

5 myths around Browser Push Notifications Busted

Browser Push Notifications are perfect for building marketing dialogs that eventually result in sales and loyal customers. These notifications enable E-Commerce marketers to connect directly with their website audience. Taking the right message to the right user and at the right time without having to wait for the user to visit third party websites, browser messages are perfect to execute retargeting strategies.  But like any new channel, there could be a lot of myths and questions about the effectiveness and benefits possible with Browser Notifications. This blog is to clear 5 common myths around Browser Push.

Must Read: The complete eCommerce Marketing Cheat Sheet

List of best blogs, blooks, podcast, videos and advice that every eCommerce marketer should read. We have arranged all of these in 6 different categories. 

×

Your Email (required)