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Data-driven Marketing : 7 Common Misconceptions

Posted on May 17, 2016
With: 0 Comments

It's all around you. You hear about it in your weekly, you read about it on blogs. You bump into it almost everywhere now. Many of us know quite a bit about it, some of us have tried using it. And yet, there are these questions and assumptions that surface frequently. 

1. It's a new concept

2. Just a fad

3. Relevant to digital marketing

4. It's complicated

5. Offline businesses don't need it

6. Useful for big enterprises

7. I don't have enough useful data 

Data-driven marketing is simply gathering all your data, making sense of it, utilizing the insights to delight your existing customers & to acquire new ones. Read  "The 7 Misconceptions About Data Driven Marketing"to know how you can start using data and boost your marketing efforts. 




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