It's all around you. You hear about it in your weekly, you read about it on blogs. You bump into it almost everywhere now. Many of us know quite a bit about it, some of us have tried using it. And yet, there are these questions and assumptions that surface frequently.
1. It's a new concept
2. Just a fad
3. Relevant to digital marketing
4. It's complicated
5. Offline businesses don't need it
6. Useful for big enterprises
7. I don't have enough useful data
Data-driven marketing is simply gathering all your data, making sense of it, utilizing the insights to delight your existing customers & to acquire new ones. Read "The 7 Misconceptions About Data Driven Marketing"to know how you can start using data and boost your marketing efforts.