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Acquire and Engage Loyalty Members - Use Cases for Airlines Marketers

Posted on December 27, 2016
With: 0 Comments

As an airlines company running a “Loyalty” program, it is important for you to “Acquire” new members and also “Engage” with your existing members.

Here are some of the "Loyalty Membership" specific use cases that you can adopt.

Use Case 1

User Engagement

Member searches for suitable redemption fare on your airlines website on a specific route and drops off without booking.

User Experience

User sees a 1:1 personalized Browser Push Notification with searched OnD, Travel Dates & Fare.

Use Case 2

User Engagement

User subscribes to fare alert service on your airlines website.

User Experience

User sees a 1:1 personalized programmatic display banner with searched OnD & minimum fare when redemption fare drops below the member’s budget.

loyalty.jpg

Use Case 3

User Engagement

User searches for suitable redemption fare on your airlines website on a specific route multiple times but does not book.

User Experience

User sees a 1:1 personalized banner with searched OnD, Travel Dates & Fare.

Use Case 4

User Engagement

Your existing airlines loyalty member made a redemption booking on your airlines website.

User Experience

User sees a 1:1 personalized programmatic display banner to transact with partners e.g. hotel, tours, etc., which are all related to the destination.

Use Case 5

User Engagement

User has created a loyalty member account and has not completed the profile.

User Experience

User sees a 1:1 personalized Browser Push Notification prompting him to complete the profile.

Use Case 6

User Engagement

User visits your airlines website several times without logging in and is not identified as a member.

User Experience

User sees a 1:1 personalized onsite notification & Browser Push Notification while booking online to sign up for a loyalty member account.

Use Case 7

User visits your airlines website and is not identified as a member.

User Experience

User sees a 1:1 personalized onsite notification & Browser Push Notification while booking online to sign up for a loyalty member account.

Use Case 8

User who is an existing loyalty member visits your airlines website and has not logged in to his/her loyalty member account.

User Experience

User sees a 1:1 personalized onsite notification & Browser Push Notification while booking online to remind him/her to login and show the benefit of having member to earn the flight points after departure when logged in to loyalty member account.

Use Case 9

An existing loyalty member visits your airlines website to search for flight. The member has enough points for redemption fare on the same route.

User Experience

User sees a 1:1 personalized banner on Site Notification & Programmatic display to redeem loyalty points rather than buying a commercial ticket with cash.

If you are able to identify prospects, bookings and loyalty members from your website visitors, it becomes easier for you to run audience specific campaigns to “Acquire” and “Engage” for your “Loyalty Membership” program.

Look forward to hearing your views on this. Don’t hesitate to write back to me at prasenjit.dg@vizury.com.

Prasenjit Dutta Gupta

Prasenjit Dutta Gupta

Prasenjit is currently Director of Digital Solutions at Vizury. With over 10 years of experience, his forte is in creating strategic business relationships and innovative solutions to meet any marketing objective. He started off his career as Product Engineer with Apple and has held solutions and client relationship roles at Dell and Yahoo.

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