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Prasenjit Dutta Gupta

Prasenjit is currently Director of Digital Solutions at Vizury. With over 10 years of experience, his forte is in creating strategic business relationships and innovative solutions to meet any marketing objective. He started off his career as Product Engineer with Apple and has held solutions and client relationship roles at Dell and Yahoo.

Recent Posts

Growth Marketing Platform 101

January 16, 2017

Data management platforms (DMPs) are to digital advertising what engines are to cars. They run...

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Acquire and Engage Loyalty Members - Use Cases for Airlines Marketers

December 27, 2016

As an airlines company running a “Loyalty” program, it is important for you to “Acquire” new...

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Using 'Online Variables' to Drive 1:1 Personalisation for Insurance Companies

November 29, 2016

If you’re trying to maximize the performance of your digital marketing campaigns, capturing data...

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CMOs are becoming growth marketers

September 14, 2016

CMOs have made progress in asserting themselves as business leaders, not just leading the...

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How not to become 'impersonal' while being 'personal'

August 09, 2016

Am I alone in thinking that, when I receive a “personalized” email from a brand – i.e. it greets...

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