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Coverfox drives down Cost of Acquisition by 75% with user level quote based personalization

October 12, 2016

Coverfox is India's fastest growing online insurance portal where users can compare, buy and...

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Engaging your users with browser push notifications

Author: Naren Madan
October 06, 2016

Mobile apps are so commonplace these days that push notifications are naturally used as a...

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Browser Push Notifications for E-Commerce

Author: Akshatha Kamath
October 05, 2016

They visit your E-Commerce website and look at products, sometimes they even add a few to the...

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How not to sign up for an incomplete digital technology - a 5 point checklist for enterprise marketers

October 04, 2016

When I was young, I enjoyed riding my bicycle for hours. When I grew-up, I observed a mechanic...

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Push notifications : When intelligent design meets evolution

Author: Naren Madan
September 30, 2016

There was probably a time when people would have found the idea of apps on their phone...

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The ideal digital journey of an airlines customer

September 30, 2016

Airlines is probably at the top of the most volatile industries in terms of profitability. With...

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How Machine Learning can solve the Mobile App Uninstall Puzzle

Author: Nageshwar B
September 26, 2016

The explosion of E-Commerce Mobile apps and their adoption by online businesses is a...

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Three sleeps till Shop.org 2016 : Meet us at Booth 4095

Author: Naren Madan
September 23, 2016

Shop.org Retail Digital Summit 2016 is almost upon us, and this is probably the last thing we'll...

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A User's guide to Content Marketing

Author: Naren Madan
September 21, 2016

 No brand, emerging or successful, can afford to consider content marketing a mere afterthought...

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Increasing online bookings for Airlines through direct channels – a comprehensive checklist

Author: Amit Agarwal
September 21, 2016

Airlines use Agents, OTAs (Online Travel Aggregators) and their Direct Channels (Website & App)...

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Push Notifications : Beyond the beaten track

Author: Naren Madan
September 20, 2016

 So we all know the deal with Push Notifications. They are irksome, and no one would tell you...

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Shop.org Digital Summit 2016 : Our RSVP blog

Author: Naren Madan
September 16, 2016

So mark your calendars down for the 26th and 27th of September, because we're heading down to...

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How Many “Real Internet Users” in India? 60mn maybe?

Author: Deepak Abbot
September 16, 2016

Here's Deepak Abbot's recent article originally published at GrowthBug.

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Ambush Marketing : Push Notification campaigns to grow conversions

Author: Naren Madan
September 15, 2016

Ambush marketing is certainly no novel concept, or a tactic employed frequently by major...

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CMOs are becoming growth marketers

September 14, 2016

CMOs have made progress in asserting themselves as business leaders, not just leading the...

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[New Feature] E-Commerce Marketing gets smarter with Smart Commerce

Author: Akshatha Kamath
September 12, 2016

E-Commerce marketing has evolved and grown over years and this evolution has been really swift....

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