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3 steps for airlines to enhance yield management with personalized offers

Author: Subra Krishnan
April 18, 2016

Airlines is the one industry where managing demand and supply has ever been the biggest pain...

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Implementing Real Time Logging

Author: Rahul Amaram
October 09, 2015

Note: Knowledge of Flume, Kafka and AWS EC2, Auto-scaling, S3, Spot instances would be helpful...

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How Digital Advertising Companies Are Evolving

Author: Vikram Nayak
October 08, 2015

Ours is multi-layered digital world. It takes more than mere algorithms to triumph here – it...

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Implementing Dynamic Thresholds Using Bischeck

Author: Rahul Amaram
June 02, 2015

When you work with a tens of publishers in this industry, there are multiple metrics to be...

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Analysis by Data Analytics- A Way to Predict Your Consumer's Decision

Author: Vikram Nayak
May 14, 2015

The role of data sciences has evolved over time. What used to be an after-thought is now a...

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Effective Data Management for Advertisers

June 11, 2014

In the first blog of this series, we recognized the motivation for sharing data effectively and...

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OLAP infrastructure at Vizury

Author: Vivek Pandey
May 21, 2014

Ad-Tech companies like Vizury are constantly querying multi-dimensional data based on client’s...

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Technology behind Vizury Central (Part - 1)

May 06, 2014

This is the first of 3 blog posts that talks about how we built a scalable, feature-rich,...

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Effective Data management for Affiliate marketing

April 16, 2014

This multi-part blog post recommends a framework for Advertisers to effectively manage data...

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Vizury's Technology Platform Overview

Author: Mansoor
March 05, 2014

We are in the business of behavioral advertising and show personalized advertisements (ads) to...

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How to Apply Big Data Analytics in Retargeting

Author: Marketing
February 14, 2014

Enough and more has been written about the importance of big data. So we will not labor the...

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Who wins when Browsers block Third Party Cookies?

February 07, 2014

This blog post tries to look at a future online advertising world after browsers decide to block...

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How Vizury's Master Tags Optimize Your Retargeting Campaigns

Author: Akshatha Kamath
January 22, 2014

If you are an advertiser, you will know that affiliate tags perform multiple tasks to capture...

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Overview of Recommendation Systems at Vizury

January 15, 2014

Recommendation systems work on the premise that when past performance data is fed into a computer...

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